new holiday inn

Goal: Define the next decade and beyond by modernizing iterations and design to honor the hotel brand’s iconic heritage

Process: New architectural and interior design refresh of brand required development of a modernized prototype while adapting renovation elements to existing properties. We re-imagined the interior layout to bring the front desk, order counter, bar, and market within a central unit for a better guest journey.

Outcome: Implementation of beautiful and inviting exterior, public space, and guest rooms satisfied leisure and business travelers and increased guest scores. Holiday Inn ranks #1 most trusted brand in travel and hospitality and pillar brand for IHG Hotels & Resorts.

new Porsche Macan x GREG MIKE

Goal: Increase awareness in local market through an artistic addition to "Choose Thrilling" campaign, planned around the launch of the new Porsche Macan.

Process: Partnered with artist Greg Mike to create a 270ft long mural. Bringing inspiration from the Macan’s sleek curves and the city around him, Greg Mike designed and installed the mural just down the street from Mercedes Benz Stadium.

Outcome: Increase in brand awareness, establishment of local roots in Headquarter market, and enhancement of art partnerships.

Porsche Cayenne “Sportscar Together” Activation

Goal: Promote launch of new Porsche Cayenne as most “sharable” Porsche, part of “Sportscar Together” national campaign.

Process: Launched 360-approach sponsorship through partnership with ultra-high net worth Caruso property, Palisades Village. We built an interactive billboard that encouraged guests to take home a Cayenne model car to reveal hidden message.

Outcome: Growth of brand and product awareness and increase in local dealership visits and Cayenne sales. This event also led to a multi-year agreement as the Palisades Village official automotive sponsor.